Launched Packaging & PR Boxes
I am extremely proud that since I took over concept development, design and creation of Tangle Teezer bespoke packaging in 2022, the brand has seen a 54% increase in sales for their Christmas collections, with a 23% increase in sales from my first year alone.
Nature Spell travel Pouches 2026
Christmas 2023 Bespoke Global Packaging
Christmas 2024 Bespoke Global Packaging
TT x Barbie Collaboration Packaging 2023
TT Zodiac PR Mailer
Conceptual Designs
Wild
'Bee Scent-sational'
'Bee Scent-sational'
This was a gift set and POS concept for the launch of the new Emma Bridgewater Bee Print for Wild Re-fill.
I wanted to further elevate the honey story with drips of rich, decadent amber on sky blue, with the outer gift set, inner packaging and header pos reflecting the hexagonal honeycomb patterns. I proposed the idea of the gift box being made of wildflower seed card which can be planted in the garden to help with the bee population!
To add to the impact element of the FSU I wanted to create a show-stopping kicker using big 3D chunks of honeycomb surrounded by the illustrations of fuzzy, buzzing bees by Emma Bridgewater.
I wanted to further elevate the honey story with drips of rich, decadent amber on sky blue, with the outer gift set, inner packaging and header pos reflecting the hexagonal honeycomb patterns. I proposed the idea of the gift box being made of wildflower seed card which can be planted in the garden to help with the bee population!
To add to the impact element of the FSU I wanted to create a show-stopping kicker using big 3D chunks of honeycomb surrounded by the illustrations of fuzzy, buzzing bees by Emma Bridgewater.
Tangle Teezer
'Tame the Tangle Terrors'
'Tame the Tangle Terrors'
The brief for this packaging project was to create designs that educated parents on the benefits of Tangle Teezer over other kids hairbrushes whilst keeping that pack enticing and kid friendly, still sharing the TT tone of voice.
My concept for this brief was packaging with a launch campaign called "Tame the Tangle Terrors". The brand appeals to adults by following the ethos of 'Life Untangled", making your life easier by detangling your hair quickly and easily. I wanted to extend this idea to the children's packaging by following the theme of making the nightmares less nightmare-ish. Detangling can be scary to kids if they have pain and knots, equally it's a nightmare for parents who start their morning with crying kids. I wanted to turn those tangle terrors into something a bit less scary with the Tangle Teezer Hairy Helpers.
To execute this concept I wanted to design the packaging to look like little monsters which, like tangles, aren't as scary as they seem, with cute eyes and bright colours, that are there to help parent's lives easier. I wanted to play on the idea of our bristle's being called 'teeth' and, similar to the monsters, aren't something to be scared of they are there to keep the knots at bay!
Print & Packaging Concepts
