Digital Product Launches
The execution of digital product launches are a huge part of my role as a Creative Lead. Ensuring cross-platform consistency, functionality and impact. Below is a case study of the launch of Nature Spell's Rosemary Water Spray, a summer digital product launch across Shopify, Amazon, TikTok Shop and Social Media.
Email Templates
[Flow & Evergreen]
I have experience working closely with e-commerce teams to elevate email design and performance by creating strategically designed and tested wireframe templates in Adobe XD.
These templates were rigorously A/B tested to assess open rates, click through and conversion. Following the results, slices were selected for specific email functions e.g. high performance in conversion was used for sales and promo emails whereas high performance in open and click-through were used more for education and newsletters.
As a result of the new template system we were thrilled to see a drastic change in performance of the emails, with an increase across all areas of engagement.
Landing Pages
Below is a case study of Tangle Teezer's new landing page development for their sustainability and recycling homepages.
