Spotlight 1: Flake Off.
Art Direction, Creative Strategy & Design for OOH, Digital & Retail
Nature Spell's new Dandruff Collection is created to be a natural, everyday, non-medicated solution to a common but frustrating scalp issue. We wanted the OOH campaign to feel empowering, playful and welcoming. We aren't afraid of Dandruff but we wish it would FLAKE OFF.
The campaign also extended to digital, TikTok & Retail launch with community and influencer events.
Spotlight 2: Barbie x Tangle Teezer
Colour Concept, Packaging Design & Design Direction for Print & Digital
Tangle Teezer & Barbie are both iconic brands which inspire nostalgia in our Millennial and Boomer customers and unapologetic femininity in our Gen Z customers.
We wanted mesh our two consumer bases by re-inventing an iconic Barbie print (Totally Hair) with a trend-led and fashion inspired palette. We refreshed the palette with our take on Valentino's striking pink from their A/W 22-23 collection; this was used as our hero campaign colour and brush colour. We added cyber lime, aqua, hyper bright purples and pinks to give a dopamine inducing selection of colour.
Student campaign projects
